Buyers Desk
Choosing and comparing
What separates the options in influencer agencies, platforms and tools, judged on what they do rather than what they claim.
Agency Tool Comparison
A working record of influencer agencies, platforms and tools, written for people who have to make the decision rather than read about it. Every figure is dated and sourced.
Not yet publishing. What this covers, and who covers it, is set out below.
The desks
Each desk is an editorial team with its own beat, not an individual writer. Bylines name the desk, and our structured data identifies it as an organisation.
Field Desk
Reporting from the work
First-hand accounts of agency tool comparison, including the parts that did not go to plan.
Records Desk
Documents and terms
Contracts, warranties and the details worth reading before signing.
How this works
Written for the person deciding
How agency tool comparison works in practice Pieces are written for someone weighing a real decision, not for someone selling them one.
Figures carry their source
Anything with a number attached states where it came from and when it was collected. Where the trade disagrees with itself, we say so rather than picking a side quietly.
Nothing follows you here
No cookies, no analytics and no third-party scripts. If that ever changes, the privacy page changes with it on the same day.
What should we cover first?
The running order is not fixed yet. If there is a question you have had to answer the hard way, the editor would like to hear it — it is the most useful thing you can send a publication that has not started.